Marketing Essentials
Comprehensive Training Package for Trainers and People Developers

Deliver a comprehensive “Marketing” Training

Save time with ready-to-use materials, no prep needed.

Clear objectives help trainees know what they’ll achieve.

Adapt to any format: in-person, virtual, or hybrid.

Get high-quality solutions at a budget-friendly price.

Flexible modules let you easily customize the course if needed.

Your training Package is instantly downloaded after purchase
Master Marketing Fundamentals

Equip participants with core marketing principles to build effective strategies for business growth.

Leverage the Marketing Mix

Train participants to utilize the marketing mix (4Ps) effectively for product positioning and promotion.

Understand Target Audiences

Teach techniques to identify and analyze target audiences, ensuring marketing efforts hit the right people.

Why People love our Training Materials?

Transformative training materials that elevate team performance!

Used by major organizations to improve employee performance & achieve measurable results.

The Marketing Course That Transformed a Sales Team

Lisa, a regional sales manager at a mid-sized tech company, was frustrated. Her team was great at selling—but terrible at understanding the customer journey. Marketing felt like a mystery, and their sales pitch felt like guesswork.
So, she ran a one-day training using this Marketing Essentials course.

By the end of the session, her team:

• Understood who their actual customer segments were
• Learned how to craft offers using the marketing mix
• Collaborated to create mini campaigns targeting their niche audience
• Gained confidence in talking to the marketing team like partners

Sales meetings suddenly had focus. Campaigns started aligning with buyer expectations. And the team hit their quarterly numbers — with fewer “shots in the dark.”
You can deliver this same transformation.

A Marketing Breakthrough for Sales Teams

Help your learners connect the dots between marketing and sales with a course that demystifies the essentials. This program turns buzzwords into real-world tools your team can use right away — from identifying target customers to building compelling offers. It’s practical, hands-on, and designed for immediate impact.

Training Objectives

By the end of this training Participants will be able to:

Grasp the core purpose of marketing and how it complements (but differs from) sales efforts.

Explain essential marketing terms and principles in a way that’s easy to apply.

Learn how to outline a clear research brief and know when to involve market research professionals.

Walk through the key steps for building a well-rounded marketing strategy from the ground up.

Break down the critical elements that go into a successful marketing plan.

Explore how digital trends, social platforms, and online behavior have reshaped modern marketing.

Great For:

Sales Managers & Business Development Leads

 

Non-Marketing Professionals in Cross-Functional Roles

 

Freelance Trainers & Learning Consultants

 

Topics covered / Video Outline

Teach the foundational skills of marketing to enhance brand presence and drive growth

1. Marketing Fundamentals
Get a marketing primer by understanding the fundamentals of marketing, identifying target markets, an overview of the new market realities and key marketing concepts.

2. Marketing research and developing a Marketing Strategy
Understand the importance of marketing research, types of research data and how to put together a research sheet. Defining the mission and having a marketing strategy. Understand PESTLE/SWOT analysis and use cases. Setting marketing objectives.

3. Creating a Marketing Plan
Understand the contents of a marketing plan and how to both implement and evaluate the marketing plan.

4. Marketing in a connected world
Understand the key changes in today’s rapidly evolving connected digital world. Identify the differences between traditional and digital marketing. Recognize connectivity as the new game changer in marketing.

What You Get:
• A fully customizable training materials package including: Power Point slide deck, Trainer guide, Workbook, Exercise/activity sheets, additional training support documents, a fun review game and more.
• Real-world case studies, skill practice activities.
• Instantly downloadable and ready to use customers experience management training materials package.

Benefits:
• Give participants a strong foundation in marketing fundamentals and developing a solid marketing strategy.
• Apply marketing research standards including SWOT/PESTLE and set marketing objectives
• Create a complete marketing plan and master the marketing mix
• Get immediate access to a comprehensive and customizable marketing training material training package ready for use.

Click here to get this training packages

Slide Samples

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Trainer Guide Samples

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Workbook Samples

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Quick Tip: Essential Strategies for Trainers

This short video highlights a key concept from our training package, offering actionable insights and a taste of what our training materials can help you achieve.

Bonus - Review Game End your Training on a High Note

Struggling to keep participants engaged until the very end of your training session?
A dry or monotonous wrap-up can leave your attendees disengaged and forgetful of the key concepts you’ve worked so hard to teach.

Our customizable PowerPoint review game transforms the end of your training into an exciting, competitive experience! Participants will compete to answer questions in fun, interactive rounds, ensuring they leave energized and with the knowledge firmly reinforced.

Fully customizable—adjust questions, images, and more.

Create countless review games for any training program.

Keep your participants engaged and excited until the very last minute.

Marketing Essentials

Marketing Essentials

Lifetime access means you can reuse and adapt materials anytime.

Expertly crafted programs ensure professional-quality training.

Engage with hands-on exercises and real-world scenarios.

Access complete trainer guides, workbooks, and slides.

Start training right away with no extra formatting needed.

Your training Package is instantly downloaded after purchase

How it works?

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You Are Ready to Deliver An AMAZING Training!

Why Buy our Training Materials?

Comprehensive Training Materials

Instantly downloadable packages with everything you need—guides, workbooks, slides, interactive activities, and a customizable review game to boost engagement.

Customizable and Modular Design

Easily adapt materials to fit your goals, with modular structures allowing seamless integration into your existing content.

Expert-Designed for Results

Developed by experts with over 20 years of experience, these materials deliver measurable results across industries and organizational levels.

Engaging, Interactive Learning

Includes a variety of self-discovery exercises, activities, and games designed to enhance engagement, boost retention, and promote hands-on learning.

FAQs

The most frequently asked questions around our training materials, for more faq's click the link below

How soon will I receive my training materials?

Immediately! Upon payment confirmation, you’ll get an email with download links.

In what format are the training materials provided?

All files come in MS Office format for easy editing.

Q: Can I get an invoice in my company’s name?

Absolutely! Contact us for an invoice, or modify it through our support team.

Can I view samples of the training materials?

Yes! Samples are available on each program’s page. Just scroll to the “Training Material Samples” section above.

Can I modify the course materials?

Yes! You can fully customize, copy, and adjust our materials for your training sessions. However, resale in any format is not permitted.

Is there support after purchase?

Yes, we provide ongoing support. Reach out anytime, or call our 24/7 toll-free number 1- 800- 561-9405 for assistance.

Still have questions?

For more questions, feel free to contact us or click here for our full list of FAQs.

Contact

Save over $1500 and Get each full program for under $99.00 & 6 Mini Courses free

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To discover how our training course materials can help you boost engagement, deliver impactful training, and enhance your team’s knowledge on the topics that matter most to you, explore our  frequently asked questions, or reach out to us directly for more information.
And don’t miss our testimonials page to see what trainers, business professionals, team leaders, and consultants are saying about their experiences with us!